We don't believe in cookie cutter solutions. A dentist is going to have different marketing needs than an attorney or a plumber are. However, that stated we will find through research what is working best in the industry that your niche is in.
That stated there are some standard things that we like to do. It is a given that a majority of small businesses are going to find their clients and customers on Google. There are basically two ways to get new clients through Google and that is through SEO and paid advertising. Neither of those answers is really a clear-cut answer. When talking SEO you need to understand how many keywords you are attempting to rank for and you need to make sure that the keywords that you are ranking for are profitable.
When you are doing paid advertising you need to understand what type of paid advertising you are doing such as are you going to try to reach mobile customers? Are you going to use the call only feature? Are you going to advertise on Youtube? Are you going to set up retargeting? How many keywords are you going to need to start targeting?
The easiest way to find a starting point to marketing online is to look at what your competitors are doing. We never want to copy exactly what they are doing. However, we do want to do a competitor analyses to gain perspective and create a starting point to begin marketing your business. Between doing a competitor analyses and keyword research we should be able to better understand your industry as well as the market.
We do not want to take your money and leave you with no results. When you decide to work with us we want your ROI to be in the positive territory from day one. If you are running a PPC campaign with us we should be able to provide you numbers based on historic clicks and conversations of what your ROI will be when you decide to work with us. The first month might require some testing, but by the third month, your ROI should be well into positive territory even with our fees added on.
If you are looking for a Stillwater web design agency give us a call at (405) 714-3397