We don't believe in cookie-cutter solutions. For example, a dentist will have different marketing needs than an attorney, or a plumber will have. However, we will find through research what is working best in the industry that your business is in.
That stated, there are some standard things that we like to do. It is a given that most small businesses are going to find their clients and customers on Google. There are two ways to get new clients through Google, and that is through SEO and paid advertising. Neither of those answers is a clear-cut answer. When speaking of SEO, you need to understand how many keywords you are attempting to rank for, and you need to make sure that the keywords you are ranking for are profitable.
When you are doing paid advertising, you need to understand what type of paid advertising you are doing, such as trying to reach mobile customers? Are you going to use the call-only feature? Are you going to advertise on Youtube? Are you going to set up retargeting? How many keywords are you going to need to start targeting?
The easiest way to find a starting point to marketing online is to look at what your competitors are doing. Of course, we never want to copy exactly what they are doing. However, we want to do a competitor analysis to gain perspective and create a starting point to begin marketing your business. We should understand your industry and the market better between competitor analyses and keyword research.
We do not want to take your money and leave you with no results. When you decide to work with us, we want your ROI to be in the positive territory from day one. If you are running a PPC campaign with us, we should provide you numbers based on historical clicks and conversations about your ROI when you decide to work with us. The first month might require some testing, but your ROI should be well into positive territory even with our fees added on by the third month.
If you are looking for a Stillwater web design agency, give us a call at (405) 714-3397.