If you are serious about increasing the amount of money you are making online, you need to be doing A/B testing all of the time. It would help to create and test different landing pages for your website. You should be testing the content that you are putting on your website and the design. You should be testing your website regularly to see if you cannot improve your ROI.
If you are doing or considering doing paid search advertising, then A/B testing must be a part of that plan; otherwise, you are wasting money. When running an AdWords campaign, you should also be testing the ad's text. You should set it up to alternate the landing page visitors see to see which landing page converts more visitors.
It would help if you never stopped testing once you created a website and paid for visitors to land on it. You will find those tiny things such as colors, wording, and design can significantly impact your conversation rate. If you are seeking help with some A/B testing, I would be more than willing to look at your campaign, see what you are testing, and offer my input. Just give me a call at (405)714-3397. We are a local Stillwater web design agency.