There will often not be a single marketing plan that will work in marketing online. Depending on the goals you have for your business, you will need to deploy more than one marketing method to help you achieve those goals.
The first thing we will do is look at what your competitors are doing. Often there is no need to re-invent the wheel if your competitors are finding success with their marketing plan. It doesn't mean that we will copy their every move or even market just like they are marketing. Your marketing budget could be significantly less starting than your top competitor's marketing budget. The goal would be to find the easiest way to get a return on your marketing budget and increase your ROI quickly.
Google AdWords is often a good starting point to determine how viable your business idea is. Our goal would not be to just run an AdWords campaign for you. We would want to run an intelligent AdWords campaign for you. We would do much market research before your first ad ever ran.
Once we find success in Adwords, that success could be duplicated across multiple platforms such as Bing. We could also start implementing some SEO strategies for the keywords that are performing well in the AdWords campaigns. From that point, we can also find out what is working well for your competitors on social media platforms such as Facebook and Instagram. Then, we can work on implementing social media campaigns.
If you are looking for a Stillwater marketing firm, please feel free to call me at (405) 714-3397.