It is very important that you understand what is happening on your website. After all your website is the best representation of you that your potential client or customer is going to have.
Understanding what your bounce rate on your website is very important. It's also important to understand what your industry average bounce rate is.
This is a very important factor, because this where a lot of A/B testing could significantly improve how many visitors are signing up for your email list or how many visitors are purchasing your products.
It is important to understand how visitors are interacting with your website. If your visitors are having a good experience on your website then you should be experiencing a positive ROI.
We are a Stillwater web design agency. Please give us a call at (405) 714-3397 if you have any questions.