Outside of the design, content can be some of the most important information on your website. Content is still king online. It will determine if customers by from you or not. It will determine how you are ranking in Google and other search engines. It will determine if other websites are willing to link to the content that you are putting out.
It is really important to come up with a content strategy when you are building your website. What this will entail will be to consider things such as keywords that you want to rank for. Yes, it is possible for single blog post to rank for long-tail non-competitive keywords. You also need to determine how frequently you are going to churn out your content.
In the perfect world you want to be writing a blog posts on a weekly or even daily basis. However, what is more important than even that is the quality level of the content that you are producing. It is better to spend more time and churn out a very high quality peace of content than to put out content just for putting out contents sake.
If you are looking for someone to help you with your content please feel free to pick up the phone and give me a call at (405) 714-3397. We are Stillwater's best web design agency.